Get ready to sob... it's the John Lewis Christmas advert｜英國百貨 John Lewis 超溫馨聖誕廣告《熊與兔》

Christmas just wouldn’t be Christmas without mince pies, roast turkey, crackers … and a tear-jerking advert from John Lewis.

The department store has long made it its mission to convert even the most avowed Scrooges, and this year is no exception. The £7million Disney-inspired advert, which makes its TV debut tomorrow, tells the story of a selfless hare who is determined to make sure his best friend, a bear, doesn’t miss Christmas for once.

However, it has a lot to live up to, for its predecessors have become a social media phenomenon with millions of YouTube hits and huge soundtrack sales. The commercial features the tale of two good friends, a bear and a hare, who are sad at the thought of being separated for Christmas.

聖誕節如果少了餡餅、烤火雞、餅乾以及John Lewis賺人淚水的廣告，就不是聖誕節了！Christmas對於歐美零售業來說，絕對是銷售年度一大盛事。John Lewis 是英國倫敦最大的百貨商店，從1864年在倫敦牛津街開辦第一家店鋪算起，已有139年的歷史，主做時裝、化妝品、童裝和家具等生意。近幾年也針對聖誕節，推出主打的電視廣告，並配合行銷活動，來帶動聖誕買氣，而今年也不例外。