
全球最大的速食龍頭 McDonald’s 明年初將為美國的消費者提供健康新選擇,其套餐中的薯條可以選擇沙拉作為替代,而且不加價!麥當勞說,其實這樣的作法在部分國家已經行之有年,如法國,但現在打算在20個最大的全球市場推出這項新搭配。麥當勞在世界各地擁有超過34,000間的分店,未來三年,這個政策會落實到30%-50%的分店,而在2020年之前會100%普及。
McDonald’s will start giving customers the choice of a salad, fruit or vegetable as a substitute for french fries in its value meals in a bid to target consumers wanting healthier options.
McDonald’s Corp. will roll out the change early next year in the U.S., where people will be able to pick a salad instead of fries at no extra cost. McDonald’s says it already lets customers make such swaps in some countries, such as France.
But now it says it now work to make the options available in 20 of its biggest markets around the world, which represent 85 percent of sales. McDonald’s, which has more than 34,000 locations around the world, said the change will be in place in 30 to 50 percent of the areas within the next three years and 100 percent the regions by 2020.